Where to Listen
Honest and humorous conversations about the transitional phases people experience to grow, start over or ‘rebrand’ to become their most authentic selves.
Hosted by former ‘Mummy Bloggers’ Sareta Fontaine and Chioma Olaleye and guest featuring professional ‘rebranders’.
The podcast covers starting-over at different stages of life; championing personal growth, aka, a personal rebrand!
For episode reminders and conversations about each episode join Women Who Rebrand on Instagram: @WomenRebranded
Sareta & Cee Catch Up
This week on Women Who Rebrand, it’s bring your partner to work day! The ladies find out if Sareta really knows what her husband actually does at work!
They talk to Danny Fontaine, Creative Director at IBM by day and Pitch Guy by…erm, outside the hours of 9-5. Danny is a storyteller – he creates compelling stories that build emotional connections with an audience to sell products and services.
Through the use of psychology, Danny explains that pitching is the same whether it’s done by a large corporation for millions of pounds worth of business or an individual who is touting themselves as qualified to sit on a panel discussion with a bunch of Instagram influencers.
Topics discussed during this episode:
- Why storytelling is so crucial when developing a pitch.
- How to create an emotional connection with your audience.
- The importance of injecting your personality into your pitch.
- Be one step ahead of your audience and tell people what they want to hear.
- How to talk about the money without underselling yourself and your product.
- Knowing your value and walking away.
This threesome (in the most platonic sense) talks about championing women in the workplace and recruiting a diverse workforce. They share opinions and experiences around tokenism, quotas and ways to build a genuinely diverse candidate pool from which the best-qualified person gets the job.
Danny’s advice? Tell stories by delivering emotion first and information second. Listen to the episode to discover how creating the perfect pitch and Toy Story are connected.
This weeks guest
Danny Fontaine spends his days coaching teams from all industries on how to win deals.
His methods are a mixture of psychology and behavioural science, creativity and design, storytelling, and immersive experiences. He also teaches globally and is passionate about developing creative career paths in the corporate world, pushing diversity, and championing women in the IT industry.
His work is relevant to anyone who is trying to pitch an idea or pitch themselves.
‘Creative Director at IBM pitching his secrets so YOU can win at pitching’
To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others By Dan Pink
“Excellent . . . radical, surprising, and undeniably true” – Harvard Business Review.
Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match.com profiles.
Relying on science, analysis and his trademark clarity of thought, Pink shows that sales isn’t what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on this new terrain – including six new ways to pitch your idea, three ways to understand another’s perspective, five frames that can make your message clearer, and much more.
Where to find Danny
Women Who Rebrand Podcast
Ilona is an American immigrant, qualified US attorney, UK solicitor, mother and wife to neurodiverse thinkers, and the author of Little Prisons.
What are the stages of Menopause? We talk to fashion creative, menopause aficionado, and ‘Menopause Whilst Black’ podcast host Karen Arthur.
Fashion stylist, editor-in-chief, award-winning designer, creative director, & activist Francesca Marotta joins us during London Fashion Week.