Whether you’ve planned your outfit to march or not, you may have noticed a plethora of brands selling Pride apparel. I’ve seen everything from rainbow coloured sunglasses to raincoats, but which brands support the community for real?
I have compiled my favourite Pride loving UK brands who are not only selling rainbow-themed clothing and accessories but also supporting the community by giving back.
Although you can’t purchase Ugg’s new limited-edition capsule for Pride Month through their UK site, ASOS has got your back! 25% of the proceeds go to the Born This Way Foundation, a crisis support and suicide prevention program from LGTBQ youths.
DKNY’s Pride collection consists of clothing, accessories, footwear, eyewear, and jewellery. Yes, there only seems to be a few Donna Karan stores here in the UK, however, there are a few concessions within department stores. Pick up this Pride Boxer Pyjama Set within House of Fraser. DKNY donates to the Hetrick-Martin Institute, a New York based organisation which creates a safe environment LGBTQ youth and their families.
These High Tops were made for marching! This year, Converse has honoured the 1969 Stonewall Riots, which is the origin of this LGBTQ celebration of love and empowerment. The capsule includes the Chuck Taylor and the Chuck 70 which are emblazoned with rainbow hues and a lightning bolt design. Proceeds from the Converse Pride Collection will support the brand’s longstanding local and global LGBTQ partners, including It Gets Better Project and OUT MetroWest.
ASOS has partnered with GLAAD, an organisation devoted to hitting back at discrimination aimed at the LGBT+ community. The collection comprises of tote bags, t-shirts and coordinated sets, which are included within their Plus-Size and Curve range. A staggering 100% of all net profits are being donated to the LGBT+ Charity.
Profits from Boohoo’s #LoveWithoutLimits collection will donate 10% of sales to OutRight Action International & LGBT foundation. Expect all things bright, colourful, and PRIDE worthy. You’ll definitely stand out of the crowd if you decide to pick something out of this collection of clothing, including unisex coordinates, bags and accessories.
House Of Holland
Are you heading anywhere ever-so-slightly glam, and need something to fit the occasion? House of Holland is the place to go. Three-piece satin tuxedos in the colours of the Transgender Pride flag, along with four colour-blocked suits, available in each colour of the rainbow. Their True Colours collection celebrates Pride and supports by donating 25% of profits to AKT. AKT is a voluntary organisation based in the UK and was formed to serve LGBT+ young people who are homeless, living in a hostile environment or in housing crisis.
Actress and activist Laverne Cox fronts H&M’s “Stay True, Stay You” campaign for Pride 2019. The campaign is part of H&M’s “Love For All” collection, which features a colourful range of apparel, pool shoes and accessories. 10% of each sale will be donated to the United Nations Free & Equal Campaign, which champions for equal rights and fair treatment of the worldwide LGBT+ community.
You can never be sure about the British weather, which is why a Wellington Boot may be the safest option this summer. Hunter is celebrating Pride by including a rainbow sole and tab on their iconic Play boot. Proceeds from sales will be donated to five LGBT+ organisations – The Outside Project, NAZ, Albert Kennedy Trust, MindOut and Mermaids.
Urban Outfitters Community Cares brings their employees and customers together to make a positive impact through volunteer work, events and collaborations that give back. This year, UO Community Cares has donated £10 to GLSEN, the leading education organisation focused on creating LGBTQ-inclusive schools. This exclusive “Don’t hide – show your pride” is the only piece within the collection that is available to buy through the UK Urban Outfitters site.
This year, the 1460 unisex boot takes on the colours of the Pride flag. Dr Martens made this boot “ready for you to march to your own beat – and stand tall with the LGBTQ community”. Donations are made to AKT who provide safe homes, mentoring and support for young people who have lost their home after coming out to their parents or guardians.
London Pride takes place on July 6, UK Black Pride July 7, and Brighton Pride begins on August 3. Hopefully, I’ll see you there!
Yes to all of this – especially those Dr. Martens and Hunter Wellies!
It’s so refreshing to see brands taking their contribution to Pride seriously.
Agreed! I think more people are taking notice, faux support is worse than none whatsoever. I defo need those wellies ?