Thinking of Becoming an Expat? E26

by | Jun 6, 2022 | Podcast

Thinking of becoming an expat with Jessica Deeker
Women Who Rebrand - Podcast

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Women Who Rebrand – The Podcast
Honest and humorous conversations about the transitional phases people experience to grow, start over or ‘rebrand’ to become their most authentic selves.
Hosted by former ‘Mummy Bloggers’ Sareta Fontaine and Chioma Olaleye and guest featuring professional ‘rebranders’.
The podcast covers starting-over at different stages of life; championing personal growth, aka, a personal rebrand!

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Sareta & Cee Catch Up

Sareta and Chioma welcome social media and brand manager, Jessica Deeker. Jessica is currently an expat based in the Caribbean. “What’s the difference between an expat and an immigrant?” the ladies asked- Well, an expat temporarily resides in a country outside of their place of birth to work. An immigrant lives in the country permanently. 

Although Chioma discusses how she probably wouldn’t work abroad due to missing home comforts, including a cuppa, Sareta is up for sunnier climates. Have any of you thought about a new life abroad?

This weeks guest

Expat - dkr.branding

Jessica Deeker is a British social media and brand manager who works in Grenada creating content in the sun! By definition, she’s an expat, and today, we’ll be discussing what it’s like to have your dream job in a dreamy location.

Grenada is a small island country of volcanic origin in the eastern Caribbean. It lies just 160 kilometres north of Venezuela. Grenada has a ridge of mountains that run from north to south with steep valleys. It also features large areas of tropical rainforest.

“Grenada, the Spice of the Caribbean, is a hidden gem with unspoiled beauty offering a lifestyle so pure and authentic that you will feel instantly renewed. Famed for its aromatic spices and organic chocolate, the tri-island destination of Grenada, Carriacou, and Petite Martinique is located in the eastern Caribbean just south of Barbados. The Pure Grenada experience beckons visitors to its 40 white sandy beaches including the world-famous Grand Anse Beach, 15 breathtaking waterfalls, 5 chocolate factories, 3 rum distilleries, and more than 30 unforgettable dive sites, including the largest shipwreck in the Caribbean ‘Bianca C’ and the World’s First Underwater Sculpture Park. The World Travel & Tourism Council “Safe Travels” approved destination is committed to protecting your health and safety while allowing you to tailor a beyond-the-ordinary Pure Grenada experience, Just-For-you.” – Pure Grenada

The climate of Grenada is tropical, which means that between January and May you can expect a lot of rain. The rest of the year is hot and dry with temperatures reaching 30°C. Although Grenada is a beautiful country to consider, be aware that the island is susceptible to hurricanes.

Music is a big part of Grenada’s culture, and calypso is the most popular genre, as well as reggae, dancehall, and parang. All of these genres can be heard during their yearly carnival.  

Grenada can be described as the epitome of a Caribbean island and many expats’ dream destination. It has beautiful beaches, waterfalls, and exotic wildlife. Afternoons can be spent in the markets, shopping for spices and fish, and evenings can be enjoyed while sipping the locally-made rum.

More From Our Guest

A Brand Manager is a professional responsible for ensuring that the company’s products, services, and product lines resonate with current or potential customers. In addition, they monitor marketing trends and keep an eye on competitive companies in the marketplace to stay ahead of the competition.

A Social Media Manager is responsible for overseeing a company’s interactions with the public by implementing social media platforms’ content strategies. Their duties include analysing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

Small businesses will often employ a singular person to undertake both roles. However, as social media platforms have grown in recent years, most business owners realise the need for small marketing teams. Content creation doesn’t stop at writing; it includes photography, videography, and a creative vision. Jessica explained that she has grown a team to ensure she stays on top when it comes to delivering. 

Expat - dkr.branding

Jessica Deeker – DKR Branding

Jessica Recommends

Diary of A CEO podcast – “A few years ago I was a broke, university dropout, living in one of the worst parts of the country, alone, with nothing but a laptop & a dream. Fast forward a few years, I’m the 29-year-old ex CEO of one of the UK’s fastest-growing companies. That company is called Social Chain. My world is intense, sometimes crazy, always challenging and always unpredictable. This podcast is simple, every week I’m going to share insights with you from guests with different backgrounds, experiences and learnings. I want to give you a look into what it’s like behind the scenes, being an entrepreneur, the deep, dark thoughts that nobody else will share with you and anything else that’s playing on my mind. This is not scripted and I don’t have questions I just see where the conversation takes me. This is the diary of a CEO, I’m Steven Bartlett. I hope nobody is listening, but if you are… keep this to yourself.” – Steven Bartlett.

Where to find Jessica

IG: @dkr.branding

Women Who Rebrand Blog

Women Who Rebrand Podcast

Women Who Rebrand – Honest and humorous conversations about the transitional phases Women experience to grow, start over or ‘rebrand’ to become their most authentic selves. Hosted by former ‘Mummy Bloggers’ Sareta Fontaine and Chioma Olaleye and guest featuring professional ‘rebranders’.

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